National Council for Arts and Culture (NCAC) Director General Segun Runsewe said Nigeria plans to invest more in artists. He explained that the investment will encourage investors to invest more and also help sell the country’s cultural heritage. Runsewe spoke after Africa-Nordic meeting of Ministers of Foreign Affairs from over 25 countries in Abuja. He said: “We want to invest more in artists in order for them to go out to celebrate and sell Nigeria the right way to the world.
“People are attracted to music and arts and we feel our artists can project the country positively through their arts, thereby encouraging more investment.
“We are changing the narrative, NCAC is the central bank of culture in Nigeria and we are going to prove that Nigerian story is great.”
He added that the council just got N300 million from Bank of Industry (BOI) that would help in the actualisation of selling Nigeria to the world.
On why the council hosted the ministers, he said: “We want to tell our stories ourselves. Before now, people come into Nigeria and leave with a wrong impression and that is why we said since this conference is on, we should tell them more about Nigeria and the cultural heritage we have.” You can learn more here